SAMS Online · DMS

Distribution management system software

From the order booker's phone to the distributor's ledger — on one cloud platform.

SAMS Online is distribution management software with a 360°, real-time view of primary and secondary sales. It works as a complete distribution ERP — order booking, schemes, dispatch, stock, collections and accounts — for FMCG distributors across Pakistan.

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  • Live GPS & geofencing
  • Auto promotions
  • Built-in accounting
  • Android & iOS app
How it works

Five steps, one continuous record.

Each step writes to the same system, so what the booker enters at the outlet is what the warehouse dispatches and what the ledger shows.

  1. STEP 01

    Book

    Order bookers visit outlets on their PJP and take orders on Android or iOS, online or offline.

    CREATESGeo-tagged order
  2. STEP 02

    Promote

    Schemes, slabs, free goods and discounts apply automatically at booking time.

    CREATESScheme applied to the order
  3. STEP 03

    Dispatch

    Orders become invoices, dispatch notes and load passes, and stock updates instantly.

    CREATESInvoice, dispatch note, load pass
  4. STEP 04

    Collect

    Receipts are recorded at the outlet and in the back office, with credit aging always current.

    CREATESReceipt, updated credit aging
  5. STEP 05

    Account & analyse

    Every transaction posts to the ledger, and dashboards and 50+ reports show the full picture.

    CREATESLedger entries, live reports
Problems it solves

Nine sales and distribution problems, handled in one system.

These are the issues distribution houses and principals raise most often — and what changes when they run on SAMS Online.

  1. 01Lack of real-time information

    Live dashboards for primary and secondary sales, updated as orders are booked.

  2. 02Resistance from distributors

    A cloud system distributors run themselves, with on-site training for their staff.

  3. 03Inefficient order processing

    App orders become invoices, dispatch notes and load passes automatically.

  4. 04Suboptimal inventory management

    Real-time stock at every location, with alerts when levels drift.

  5. 05Ineffective sales analytics

    More than 50 reports and dashboards, from single outlets up to regions.

  6. 06Misuse of sales, discount and scheme data

    Schemes are set centrally and applied automatically, with hierarchical claim approvals.

  7. 07Reduced competitive advantage

    Plan product mix and respond to local demand using actual secondary sales.

  8. 08Limited scalability

    Built for multi-channel, multi-location, multi-user and multi-principal operations.

  9. 09Manual data entry

    Mobile booking and API integration remove re-keying between systems.

Modules

Everything a distribution house runs on.

Four core modules share one database, so a change in one — an order, a scheme, a receipt — shows up everywhere it matters.

Sales force management

Plan, track and measure every order booker.
  • Targets managed down to sub-route level
  • Daily PJP routes with live GPS tracking
  • Geofenced outlet visits
  • Distributor and route performance tracking
  • New outlet registration by geo-location

Inventory, dispatch & delivery

Stock that is right at every location.
  • Real-time stock visibility across locations
  • Invoices, dispatch notes and load passes from orders
  • Full or partial deliveries
  • Van sales with mobile billing
  • Returns, damages and stock counts

Promotions & pricing

Schemes applied the same way, everywhere.
  • Slab, basket and free-goods schemes
  • Discounts applied automatically at booking
  • Area-specific offers and pricing
  • On-demand offers to lift demand
  • Complete master data and price control

Finance & credit control

Built-in accounting, not a separate system.
  • Accounts receivable with credit aging
  • Accounts payable
  • Bank reconciliation and collections
  • Claims against principals, with hierarchical approval
  • Every transaction posted to the ledger
ALSO INCLUDED API integration Dashboards & 50+ reports Channel-wise performance Target vs achievement Multi-location, multi-principal Offline mode
Channels & principals

Every channel and every principal, in one place.

Track performance channel by channel, and manage several principals through one distributor — including claims against each principal.

  • Traditional retail
  • Modern trade
  • Key accounts
  • Trade channel
Principal A Principal B Principal C
One distributor Multi-principal management and claims against each principal
Order booking app

The DMS in every order booker's pocket.

It works offline and runs on both Android and iOS, so bookers keep working wherever the route takes them.

  • Outlet lists for the day's route
  • Orders with schemes applied
  • Collections against outstanding balances
  • Merchandising photos from the outlet
Get it on Google Play Download on the App Store
Platform

Cloud-based, connected and ready to grow.

Key benefits

What changes after go-live.

Questions

Questions about the DMS.

Still deciding?

Talk to our team in Lahore about your channels, schemes and number of distributors.

WhatsApp +92 345 718 8882

What is a distribution management system (DMS)?

A DMS runs a distributor's day-to-day operations in one place: orders, schemes, dispatch, stock, collections and accounts. SAMS Online adds an order booking app and live dashboards, so head office and the distributor work from the same numbers.

Does SAMS Online include accounting?

Yes. Accounts are built in: chart of accounts, vouchers, customer and supplier ledgers, receipts and cheques, credit aging, bank reconciliation, trial balance, profit & loss and balance sheet. Every invoice, receipt and claim posts to the ledger automatically.

Can one distributor handle several principals?

Yes. One distributor can run several principal companies side by side, each with its own products, prices, schemes and claims, while stock, dispatch and accounts stay in one system.

Which schemes can it apply automatically?

Slab, basket and free-goods schemes, distributor, company and trade discounts, and outlet- or area-specific offers. They are set up centrally and applied at booking time, the same way on the app and in the back office.

Does the order booking app work offline?

Yes. Bookers can take orders, record visits, no-order reasons, collections and merchandising photos without signal. Everything uploads with one tap once they are back online. The app runs on Android and iOS.

Can it connect to our ERP?

Yes. SAMS Online connects to ERP, CRM and other systems through its API, so masters, orders and sales flow between them without re-keying. Excel imports are available for masters and opening data.

Is SAMS Online a distribution ERP?

Yes. For a distributor it works as a complete distribution ERP: purchasing, inventory, sales, schemes, claims, collections and full accounts run in one system, so you don’t need separate accounting or inventory software. If your principal or group already runs a company-wide ERP, SAMS Online connects to it through its API.

Book a free demo

See the DMS running on your distribution.

We'll walk you through booking, schemes, dispatch, collections and accounts — and how teams move over from spreadsheets.

Request your demo

Or download the brochure (PDF)